Each box contains three types of cookies and messages of positivity. (Photo by Ana Martinez-Ortiz)
Adija Greer-Smith, owner of Confectionately Yours at the Sherman Phoenix in Milwaukee, has been making 500 to 600 cookies a week since March to give away to hospitals, dialysis centers, testing labs, funeral homes, and fire departments in Milwaukee. In 2019, the Wisconsin Idea Seminar visited the Sherman Phoenix and heard from Adija, among others, about how the vibrant entrepreneurial hub for small businesses-of-color rose out of the neighborhood’s trauma. Read more about Adija’s baking work that works to unite the community during the pandemic.