Photo of Catherine ReilandCatherine Reiland, Director / 608-262-0380

Catherine Reiland designs and implements the annual Wisconsin Idea Seminar, a long-standing faculty and staff development program at the University of Wisconsin-Madison. The Wisconsin Idea has informed, inspired and mobilized much of her work on campus, and for over a decade she has directed programming that celebrates and forwards the valuable contributions the University of Wisconsin makes to local communities and the world. She is attentive to the deep legacy of the Wisconsin Idea and continually seeks out collaborative ways to facilitate the exchange of ideas between people on and off campus.

Catherine is a UW-Madison alumna with a master’s degree from New York University. Her academic interests include tourist productions, visual cultures, photography, performance studies, museum studies, and memory. Read a short 2016 interview with Catherine here.


Phoua Holt, Administrative Assistant / 608-262-5246

Phoua Holt assists with planning the Wisconsin Idea Seminar and travels along on the tour for administrative support. Her primary role on campus is Executive Assistant to the Vice Provost for Teaching and Learning in the Office of the Provost. Phoua enjoys spending time crafting, learning karate from her husband, and reading books with friends.

Phoua Holt and Catherine Reiland stand on Eagle Tower, a 60-foot overlook at Peninsula State Park in Door County. Holt, an executive assistant in the Office of the Provost, teams up with Wisconsin Idea Seminar director Reiland to manage all the behind-the-scenes details of Wisconsin Idea Seminar.